At Alliance Counseling we offer individual, couples, and child counseling in Rockford, Illinois. We provide services in a much more comfortable and intimate setting for clients to seek help with better understanding what they’re struggling with and why, increasing insight, building skills and providing support through relationships that foster maintenance of the gains that have been achieved.

Our motto exudes “we are all in this together” and therefore the name Alliance is the foundation for the place where qualities of life may be improved, relationships are strengthened and all of us are encouraged to become our best-self.

Our logo incorporates an unclosed delta with a hat which represents an openness to change and to keep moving forward, something we encourage our clients to embrace.

Hello! Thank you for your interest in Alliance Counseling. As the founder of Alliance, I thought it might be informative to understand the motive to create an additional resource in an already heavily saturated community with many, many entities providing counseling.

Alliance was established in 2009 with the objective to provide excellent behavioral health services to clients in an informal, relaxed and competent manner. As a Licensed Clinical Social Worker with a background in Business Management and International Adoption, I entered the profession in 2004 with a slightly different theoretical orientation due to the businesses I had been responsible for and the experiences I had as a result of those businesses. As a new therapist I witnessed early on the impressive growth of a multitude of large agencies employing several clinicians. In contrast, I decided to offer a much more intimate setting for clients to seek assistance with better understanding what they’re struggling with and why, increasing insight, building skills and providing support through relationships that foster maintenance of the gains that have been achieved. I intentionally maintain a smaller group of six practitioners and have been purposeful in inviting specific social workers and counselors to be a part of Alliance who I felt confident would be knowledgeable, trustworthy and easily relatable. At Alliance we intentionally do not employ administrative help and book our own appointments, so when you contact any of us to schedule an appointment or for any reason, you get “us”. Clients tell us there is a wonderful feeling of camaraderie in the office that lends itself to be a welcoming, comfortable and safe environment.

My best to you -

Cyndie Norton, LCSW

Founder