At Alliance Counseling, we provide individual, couples, and child counseling in Rockford, Illinois, in a welcoming and down-to-earth environment designed to help clients feel truly seen, supported, and empowered. Whether you’re navigating anxiety, relationship challenges, identity concerns, or life transitions, we believe healing happens through connection, trust, and collaboration.

Our approach is personal and grounded—we don’t believe in a one-size-fits-all model. Instead, we meet clients where they are, helping them better understand what they’re struggling with and why. We work together to build insight, strengthen emotional resilience, develop practical skills, and foster lasting change. The relationships we build with clients are at the core of our work, and we aim to be steady, compassionate allies through every step of the process.

The name Alliance reflects our belief that growth is not a solo journey. Our motto, “we are all in this together”, speaks to the power of connection, trust, and shared effort in becoming our best selves. Therapy here is a team effort, rooted in respect and the belief that real change is possible.

Our logo, a stylized, unclosed delta wearing a hat, symbolizes openness to change and the ongoing nature of personal growth. It’s a reminder that healing isn’t linear and that we’re all a work in progress, always moving forward.

Hello! Thank you for your interest in Alliance Counseling. As the founder of Alliance, I thought it might be informative to understand the motive to create an additional resource in an already heavily saturated community with many, many entities providing counseling.

Alliance was established in 2009 with the objective to provide excellent behavioral health services to clients in an informal, relaxed and competent manner. As a Licensed Clinical Social Worker with a background in Business Management and International Adoption, I entered the profession in 2004 with a slightly different theoretical orientation due to the businesses I had been responsible for and the experiences I had as a result of those businesses. As a new therapist I witnessed early on the impressive growth of a multitude of large agencies employing several clinicians. In contrast, I decided to offer a much more intimate setting for clients to seek assistance with better understanding what they’re struggling with and why, increasing insight, building skills and providing support through relationships that foster maintenance of the gains that have been achieved. I intentionally maintain a smaller group of six practitioners and have been purposeful in inviting specific social workers and counselors to be a part of Alliance who I felt confident would be knowledgeable, trustworthy and easily relatable. At Alliance we intentionally do not employ administrative help and book our own appointments, so when you contact any of us to schedule an appointment or for any reason, you get “us”. Clients tell us there is a wonderful feeling of camaraderie in the office that lends itself to be a welcoming, comfortable and safe environment.

My best to you -

Cyndie Norton, LCSW

Founder